Marketing Lead

About Follow

Follow is an AI-native CRM that helps sellers understand every deal, choose the next move, and act with clarity. It connects pipeline data, customer context, and proven sales methods in one workspace so teams can make better decisions and keep deals moving.

About the role

We are looking for a hands-on marketing lead to build Follow's early go-to-market engine. You will translate a differentiated product into a clear story, choose the channels worth pursuing, and turn learning into repeatable growth.

This is an early-stage role with broad ownership. You should be as comfortable writing the campaign as you are deciding why it should exist and measuring whether it worked.

What you will do

• Develop positioning and messaging for Follow's core audiences and use cases.
• Plan and execute product launches, campaigns, content, and demand-generation programs.
• Own the website narrative and keep product, sales, and marketing language aligned.
• Build a practical channel strategy across organic, partner, community, and paid opportunities.
• Create sales enablement that helps prospects understand Follow's value quickly.
• Measure pipeline contribution, report what is working, and stop what is not.

What we are looking for

• You have built or meaningfully grown marketing at an early-stage B2B software company.
• You can turn product complexity into precise, memorable language.
• You balance brand judgment with a strong bias toward measurable commercial outcomes.
• You can move from strategy to execution without waiting for a large team or agency.
• You understand sales teams and can build credibility with a sophisticated B2B audience.

What success looks like

• Follow has a sharp, consistent market position across the website, product launches, and sales conversations.
• The company has a focused acquisition plan with clear channel priorities and useful measurement.
• Marketing produces a steady flow of qualified conversations and actionable market insight.

How to apply

Email a short introduction with your location and time zone, relevant experience, one example of work you are proud of, and when you can start. A traditional cover letter is not required.

Send it to support@follow-crm.com with the subject line Marketing Lead application.